Unilever partnered with ShopRite to create Juntos, a program designed to authentically bring Hispanic shoppers together in honor of family and culture. Kicking off during Hispanic Heritage Month, we transformed ShopRite parking lots into vibrant fiestas and held a sweepstakes for an unforgettable family celebration.

Juntos boosted Unilever product sales and became a multi-year program, growing into a 14-location tour by year three.

Role: Senior Art Director, Illustrator

Art direction, branding, illustration, event design

Branding Juntos—

A logotype that incorporates the primary themes of our program—togetherness & the vibrant diversity within Latino culture.

Illustrating lotería

Every card and tabla was custom made by me, drawing inspiration from the classic Don Clemente version and mixing it with modern touches (and subtle branding, of course.)