Unilever partnered with ShopRite to create Juntos, a program designed to authentically bring Hispanic shoppers together in honor of family and culture. Kicking off during Hispanic Heritage Month, we transformed ShopRite into a vibrant fiesta and held a sweepstakes for an unforgettable family celebration.
Juntos boosted Unilever product sales and became a multi-year program, growing into a 14-location tour by year three.
Role: Senior Art Director
A logotype that incorporates the primary themes of our program—togetherness & the vibrant diversity within Latino culture.
Crafting the overall visual system
La familia
Custom playing cards